In a move to continue driving innovation in its market leading mobile
phone range, Nokia today unveils the super slim Nokia X3 Touch and
Type, with a unique combination of a touch screen and traditional 12
button phone keypad.
As Nokia's first 'Touch and Type' phone, the Nokia X3 allows people
to tap quickly on the bright color touch screen, as well as enjoy the
familiarity of the full keypad for quick fire text messages and phone
calls. Expected to be on sale in the third quarter, the Nokia X3 is
expected to retail for approximately EUR 125, excluding taxes and
subsidies. (Image below, Original T9 X3 at Nokia World 2009 Germany.
"Innovation is not just a high-end game. The Nokia X3 is a great
example of bringing new consumer value to lower price points," said Mary
McDowell, Executive Vice President of Mobile Phones at Nokia.
"With the Nokia X3 we are giving consumers the best of both worlds by
combining a touch screen and a keypad in an affordable device. We have
given people a larger screen with clear icons and menus plus kept
critical keys such as the send and end keys. We've also added dedicated
function keys for important links like music and text messaging," she
said.
"We have designed the Nokia X3 to be a touch and type device because
typing is ideal for SMS and social networking where fast and frequent
input is needed, while touch is ideal for functions such as setting
alarms, smooth browsing and controlling applications like music and
games.
"Our research tells us consumers who have invested years in becoming
fast one-handed, one-thumb texters want to maintain their speedy edge
for SMS, chat and instant messaging - yet enjoy the benefits of touch as
well," continued McDowell.
