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According to a recent
study commissioned by Best Buy Mobile, the mobile specialty retail unit
of Best Buy Co. Inc, more than half of American mobile phone owners do
not know the month and year when their current mobile phone contract
expires. In addition, only four in 10 say they received a reminder
notice that their contract was about to expire, leaving many consumers
in the dark about upgrade eligibility and the plan options available.
When it comes to mobile solutions available
today, many consumers are not armed with the right information to truly
get the most out of their mobile phone,” said Shawn Score, president of
Best Buy Mobile. "We know that there are customers out there using
mobile phones that are four and five years old when they could be using
a smart phone. At Best Buy Mobile, we look out for our customers and
help them navigate the wide array of choices to help them make an
informed decision that fits their lifestyle.” Choosing the Right
Mobile Phone: What Matters Most
While nearly one in four shoppers (23 percent) made their mobile phone
decision based on the mobile phone device itself, the majority of
respondents (67 percent) selected carriers as their main purchasing
influence. One in 10 selected a mobile phone based on the operating
platform, such as Google’s Android or Apple’s iPhone platforms. Survey
respondents also noted that they expect multimedia capabilities as a
primary function on a mobile device, though content interests differ: * 45 percent look for multimedia capabilities including music, video and camera * 32 percent look for GPS navigation * 29 percent want to replace landline phone * 26 percent want to be able to access social networking sites * 26 percent want to be Wi-Fi enabled * 15 percent want to make eCommerce purchases from their mobile devices * 15 percent want to be able to download a movie * 14 percent want to be able to play games from their smart phone
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