Thought EA had no love for Android or Windows Phone 7?
Not quite -- it's just the existing market opportunities that the
company doesn't seem to enjoy. CFO Eric Brown told the Deutsche Bank
2010 Technology Conference that the game publisher is actually quite
bullish on Google's rapidly popularizing
mobile OS and plans to 'position its mobile business' accordingly, but
first he said this: "I think the next big positive way to push better
growth in mobile will be the deployment of an App Store equivalent for
the Android operating system." Since we're fairly certain Brown would
be aware of a little thing called the Android Market, we
figure he's talking about the same mysterious reason that caused
Gameloft (which produces a number of Android titles already) to
circumvent the Market in favor of their own online store. One thing's
for certain on the EA Mobile front: the company really needs to update
their smartphone games page to support a wee bit more than the "Google
Android-Powered T-Mobile G1."